4th Generation Funeral Undertaker in Singapore



Embrace Funeral Services

Embrace Funeral Services Singapore (懷恩生命禮儀) is a one-stop professional funeral service provider that was founded by our 4th generation undertaker, Jeffrey Lee Yi Fu.

With over 20 years of experience working alongside his grandfather and father, Jeffrey began to learn the delicate value of life from a young age. He has a strong belief in embracing loved ones with a sense of gratitude and directly involves himself in ensuring that the utmost support and care is provided to bereaved families. Embrace Funeral Services then evolved with a modernized approach towards funerals while keeping true to cultures and traditions.

At Embrace Funeral Services, we are committed to providing the finest quality services where families can rely on during their times of need. We seek to change the current perception of the celebration of life and death, so as to spread more compassion and respect within the community. Our company’s philosophy revolves around the ideology of “embracing families as if our own” so as to strengthen the interconnection in the society.

How We Started


“Designing a funeral service is a beautiful way to acknowledge, celebrate and honour the life of a departed loved one. It allows for peace and comfort to those who mourn and bring people together to share the sorrow of loss and joy in knowing someone. 

Apart from the traditional funerals, our company is constantly keeping up with the changing trends in the industry. We have moved towards a modernized approach of providing funeral services while adhering to local cultures and traditions.

With many different ways to celebrate a life, I believe that funerals can be tailored and customised specific to the individual being honoured. Our modernized approach involves a narration of one’s unique story of life that is worth remembering and celebrated by all. Funerals do not have to be a bitter farewell, instead the departed one should be dignified with a memorable and personalised service.

Through Embrace Funeral Services, we are passionate and committed to giving such a memorable service to grieving families. Our warm hospitality and professionalism will strive towards removing any distress families may have during such emotional periods. 

At Embrace Funeral Services, we also provide pro-bono funeral services for those in need. This is to assist bereaved families who may need financial support and are struggling to provide a desired funeral service for their loved ones. We also seek to give back to society via undertaking certain cases at no charge as well. 

Overall, my vision for Embrace Funeral Services is to innovate and improve the life services sector in Singapore. Through modernization, I strive to provide comfort and relief to bereaved families while giving a dignified tribute for their departed loved ones.

Similarly, I also wish for the upcoming generations to serve actively in the community and inspire others to play a part in filling the social gap of assisting the people in need. While we embrace those by our side, we should continue to educate others around us on the meaning behind the depth of life as well.

Let us together make this community a better place to live in.


Jeffrey Lee Yi Fu

Founder, Embrace Funeral Services Singapore



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Funeral Undertakers and Funeral Directors

What is a funeral undertaker?

A funeral undertaker (who may also be known as a funeral director) is a professional who plans, organizes and runs all aspects of funerals for the deceased. Singapore funeral undertakers provide funeral services in Singapore. They have a deep understanding of the funeral rites of various religions and cultures that exist in Singapore.

What do funeral undertakers do?

They are also in charge of making arrangements with funeral parlours, crematoriums and cemeteries, on behalf of families. Funeral undertakers may also work with families to decide on caskets or urns.

Funeral undertakers can also provide funeral pre-planning, and are often present at the funeral wake. They may also give bereavement counselling to the families when deaths occur.

Apart from the essential task of preparing loved ones for their final send-off, funeral undertakers are often in charge of gathering personal belongings for the deceased.

Funeral undertakers may also help families to scatter ashes or reach out to organizations that assist with burials.

Do you need a funeral undertaker’s help with funeral matters?

Simply contact us at +65 9692 1100 or send an email to [email protected].

The Meaning Behind Embrace’s Logo

Embrace’s logo is in the form of a Golden Sun, with the base leaf symbolizing 2 hands, and the rest of the leaves, Sun rays. It symbolizes that every team member in our team can be like a little Sun, spreading warmth to ourselves, our families, and people around us, at the same time inspiring others to spread on the warmth as well. During your sad and dark moment, we will Embrace you with warmth, respect and comfort. Like the Sun, it nurtures whatever its rays shine on without discrimination. Likewise, every member in Embrace treats grieving families as if our own without discrimination, and we serve the deceased with respect and dignity without discrimination, as we recognize that this is our calling. The Sun rises in the East and sets in the West every day without fail since the beginning of time; it never changes. Hence, Embrace’s logo also symbolizes a reminder to our team to remember what our calling is about, and why we chose this work in the first place. 不忘初心,莫忘初衷